Jackson
Campaign Refresh | Field Visuals | Digital Presentation
GENERAL ELECTION CAMPAIGN REFRESH:
» Action Hero
Introduction of comicbook-styled super or "action" hero from Jackson's communications director. A visual manifestation of what "Action Jackson" means to his constituents. We tested this concept for print materials. We decided this is better for a mailer, and too complicated for a palm card.
» Heroic Acts
A solid design. Continuing to play on the "Action Jackson" moniker. A rotating series of images featuring Jackson battling the elements & showing strength during intense/acute pain points for his constituents.
» Superman Revolution
More with less. The winner. Stripping away unnecessary elements, committing to clean, sharp lines, revolutionary and constructionistic effects with type. "Action Jackson" featured in a "Superman Pose".
Thumbnails below are not for printing - thumbnails are draft representations of work produced for consideration in development of the Campaign Refresh from the Primary through the General Election.
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GENERAL ELECTION SIGNAGE & WAYFINDING PLAN :
» Early Voting & Voter Education
An emphasis on Early Voting created a need for increased outreach in the community. Voter education was a main focus. The Early Voting schedule from Oct 24 - Nov 1 was prioritized as well as a process for directing voters to the "find your poll site" resources from the Board of Elections.
» Poll Site Visuals
An emphasis on Early Voting created a need for increased outreach in the community. Voter education was a main focus. The Early Voting schedule from Oct 24 - Nov 1 was prioritized as well as a process for directing voters to the "find your poll site" resources from the Board of Elections.
» Large-Format Layout & Compositions
Layout and scaling for 4'×6' and 5' displays, including type sizing for distance readability.
» Structural Reinforcements
Rigid backing and reinforcement for 5' prints, plus A-frame sign mounting and installation prep.
Thumbnail below is a rough composition for poll site visuals.
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GENERAL ELECTION DIGITAL PRESENTATION:
» Square Space Website Refresh
Standard layout stabilization corrections to section and block positioning issues and troubleshooting responsive layout across devices for Square Space. Additional basic website troubleshooting. Proper formatting of jpg & video compression. SEO optimization.
» Endorsements
Prioritize Jackson's partnerships, his endorsements. Three tiers, including the top tier of elected representatives (i.e., the mayor), a second tier of political movements & voting blocks, and a third tier of his core-base supporters. Splash image of key endorsements added to EVERY web page, and linked to the full endorsements page.
Thumbnail below are screen grabs for reference. You can see and test the refresh at www.VoteRobertJackson.com.
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Designer:
Nik Castronova
STEWART/STAND
917-634-0989
nik@stewartstand.com
77 Park Terrace East, D69, New York, NY 10034
Payment Due:
Please remit payment to STEWART/STAND and add General Election in the memo.
Questions?
Reach out to Nik (917-634-0989) or Paul (917-940-0324).
