MARKETING & BRAND BUILDING
Your brand is your messaging. A pretty picture is not visual communication. Building and maintaining brand integrity is the key to developing a customer base that is loyal to you. Your customer base becomes a community and your message can guide and instruct your loyal customers how and when to shop. By developing a plan and following formulas that work you can feel in control of your brand.
MailChimp
TWO HOURS EACH MONTH
Additional hours each month available at $55/hr
Maintaining automated emails that have been tailored to your customer. Check performance, what automated emails are working, make proper adjustments and suggestions (A/B Testing) to resend when possible..
Visual Messaging Refresher
TWO HOURS EACH MONTH
Additional hours each month available at $55/hr
Monthly update of featured products and collections on home page + Instagram shopping.
AVAILABLE WITH 12 MONTH CONTRACT : Bi-monthly update of home page slides. Twice annually, update select collection page headers and navigation.
Kit
Each month we will use Kit to promote products in a "product shot" aesthetic... Kit gives the appearance of your store on social media and prompts customers to browse or shop the site again. Products are tagged and customers can shop via the social media post. These posts also break-up the editorial images on social media and allow editorial imagery to stand out instead of seeming predictable.
Monthly Campaign
TWO HOURS EACH MONTH
Additional hours each month available at $55/hr.
A two (or three) part email campaign to promote (1) New products or colors, fragrances, packaging, etc...; (2) Whats trending or a product category to promote; (3) A sale or event; (4) Announce a new brand or joint-venture; (5) A blend of those listed. Discount code creation. Scheduled send to the appropriate audience. (Will "resend" campaign as per reminder designated by MailChimp post-send).
Slide
Custom slide to match the monthly campaign. Design + implementation. Slide position 1.
Pop-Up
Bottom-right (or other appropriate location) of screen pop-up to promote the sale/event to visitors who do not enter onto the home page. This feature is not always appropriate, and will be skipped over when necessary.
Announcement Bar
Add discount code or event promotion to the announcement bar.
Social Media
Single message customized for each brand/collection/category that applies to the campaign (as suited). For a sale/event use a 3-7 day build-up to the date... or for a flash sale a new post for each day of the sale. Work with in-house social media associate to ensure the campaign fits the visual messaging goals and does not cheapen the brand.
Campaign Reports
Full report on audience and organic reaction to the campaign.
Social Media
TWO HOURS EACH MONTH
Additional hours each month available at $55/hr
We will plan a visual story... month by month, together with your in-house social media associate. Focused on your current and target demographic and balanced with the assets and press available to promote, demonstrate and build the brands/collection/categories you sell... in your unique voice
Pricing
$895/month for the above includes 15 tasks
It is important to set aside at least 1 hour a month to work with the in-house associates.
also available
Holiday Preparedness
$200, Evaluation & Recommendation
Additional $150 for the months of October, November & December
Campaign includes a deluxe version of the Monthly Campaign, adjustments to the navigation, collections and home page geared towards holiday shopping.
Annual Marketing & Communications Plan
Available with 12 month contract : A road map to building your brand over the upcoming year. This plan should be refreshed every year and consider the changes in market trends and consumer behavior.